Thomas Herbert
Founder & CEO
Thomas brings a disciplined, results-driven approach to marketing, built from his background in Army intelligence. His work required identifying patterns, making fast decisions, and executing with precision—skills now applied directly to client acquisition and ad performance.
At Rook, Thomas focuses on building clear messaging, high-converting campaigns, and systems that turn attention into consistent, qualified clients.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu
Meet Your Team
Christian DeVille
Chief of Operations
Chris oversees execution at Rook, ensuring campaigns are implemented cleanly and perform consistently. With a background in Army signals intelligence, he brings a disciplined, data-focused approach to identifying what works and eliminating what doesn’t.
He focuses on structure, efficiency, and making sure strategy is carried through without gaps—so results aren’t left to chance.
“The boy who is going to make a great man must not make up his mind merely to overcome a thousand obstacles, but to win in spite of a thousand repulses and defeats.” - Theodore Roosevelt
Miss Hope
HR Director
Rescued from Western Montana, Hope takes her role seriously—monitoring snacks, supervising long work sessions, and ensuring the team doesn’t forget to step outside once in a while. Known for sunbathing, swimming, and chewing through any treats left unattended.
"Woof (feed me)" - Hope
Our Mission
We help service businesses stop losing the customers they’ve already paid to reach by fixing the gaps in their ads, copy, and conversion systems.
Our Vision
To become the go-to partner for business owners who want clear, measurable growth—where every dollar spent on marketing turns into real opportunities, not guesswork.